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This is why you started.<\/h2>\n
\n People buy products because they buy into a brand. It's about aligning values and believing\n in what the brand stands for. Sharing those values and in particular, telling your story as\n a founder is important. It helps build trust and credibility.\n <\/p>\n
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These are our values<\/h2>\n
\n So you've written a bit about you. You might now write a bit about your products, your\n business and your values. These sorts of commitments turn the softer story about your\n origins into commitments that people can depend on. It's important to make these things\n clear and credible. You might say\n <\/p>\n
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- We make great products for people (in our demographic)<\/li>\n
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These are our values<\/h2>\n
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